Hopefully, your book designer is amazing and your cover absolutely glows. Take a look at some fantastic press kit examples from tech businesses for inspiration. Save your press release skills for the big, amazing news. Youve created a stir on twitter, you even dressed up as a character from your book and ran around town quoting lines from it. Press kits arent just for large, highprofile businesses. To see the best practices in action, check out these 10 online press room examples from real nonprofit websites. The main purpose of a media kit is to present yourself and your book as.
The ultimate book press release template free download. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. If you need additional inspiration, check out some of these ecommerce businesses doing press kits right. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. Explanations that are at kit press examples a text. A press kit is a collection of written materials designed to introduce an expert or a company to the media. Use it to sell or promote your book to retailers, wholesalers and even consumers.
Aug 22, 2018 a press kit should strike the perfect balance between intuitive and eyecatching. You should always lead with the best quality design and most professional materials that you can. If the press kit is to launch a new product or service, a very brief fact sheet specific to that product or service is usually included. And as i explained in this article, the two arent the same thing.
Check out these ecommerce press kit examples and learn how to create a press kit. Best electronic press kits epks ways to promote your music online the complete. Done right, your press kit not only gets more publicity for your book. Fact sheets can be used for product launches, press kits about new hires, news. Just lay out the building blocks and let them put the rest together themselves. Integrity, authenticity, generosity, social karma 5 book marketing strategy, launching and relaunching. Press kits for the trade press will highlight the success of your companys new innovation or technique. The backgrounder serves the purpose of parsing out information for them.
It is essentially a company resume for the press to use when writing about your company. A backgrounder is often provided with press releases or. Consider your press release to be a onepage pitch of everything in your press kit. The goal of a press kit is the same as public relationsmake it easy to tell the story, says jordan lampe, director of communications at payments company dwolla. How to create an electronic press kit for your public relations campaign. Mar 15, 2019 press kits can give you thousands of dollars in free media coverage, but many business owners or even individuals often overlook the power of a solid press kit. My doctor marty rossman just published a book with crown, a major trade publisher. Download this free press kit presentation template in pdf format.
Examples include a company merger, the launch of a new product, a rebranding campaign, or a major change in organizational leadership. This is an example of a longer press kit that includes a biography, relevant events and services, clients, testimonials, and booking information. Thats the press kit ethos, and the fact sheet is its purest expression. Media kit for indie authors selfpublishing advice is a little plain. Jun 11, 2019 what you include is very important because a press kit should be an easy way to spotlight you or your business. How to make a press kit plus a free press kit template. A fact sheet is generally one or two pages and includes the who, what, when, where, why and how about a business. It is one of the more common press materials that a freelance writer or pr writer may be asked to provide. How to create a professional press kit in 8 easy steps. What to include to get earned media coverage prezly. You want your press kit to be clear with its message and easy to use so that readers are able to understand your company, product, or brand. Press release must answer questions about your book in an later post well discuss press releases, which will give you some added guidance.
He also has a large assortment of photos of tim ferris to choose from. However, dont include more than one press release if you can avoid it. The difference between a press release and a press kit. How to create a press kit for your business the balance careers. Some of the cars start from the classroom has sliding blackboards, think ahead about how education should react to the old is bene cial results for a new class to class yawning or sleeping in class anyway. See more ideas about media kit, media kit template and sell your business. They think a press release is good enough to do the job. Differences between media and press kits bizfluent. Why having a media kit could increase your press coverage.
Feb 19, 2020 26 ways musicians can make money how to make a website for your music the 8 things that should be in every bands digital press kit how to write an effective musician bio with examples. Marketing, entrepreneur the ingredients of a press kit. Guidelines for formats, and placing appropriate content. Writing a press release is a good book promotion plan, if and when you have big news. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. These days, the information is essentially the same, but the material is accessible from your website, usually under one of the navigational buttons. In fact, i would have been a little disappointed if they didnt use their own. The press kit puts a face to your soap and cosmetic business. When you see various press kit examples, you may discover that they contain the same basic elements including.
Press kits, also known as media kits, help explain the core facts of your. How to create a press kit for your ecommerce business. Highlight the issues your expert can address, or that your company is. How to create a killer press or media kit fashion pr 101. A media kit, also called a press kit, is a package of key information about a product, business or event. The balance careers occasions that require press kits. Examples on the page show different types of fact sheets. Press kits are often distributed to announce a release or for a news conference. A traditional press release or featurestyle article about the brandcollection. You want to get media coverage to promote your book. How to write a bio for a press kit pen and the pad. A press kit refers to the promotional materials that are distributed to the press to generate publicity for a person or business. Why a good press kit is essential and how to make one. The press and the consumer live in an age of connectivity, says dalyn.
Although a press kit should be comprehensive, every promotional item or piece of marketing collateral ever. In many cases, public relations specialists write bios and put together press kits, while some people or companies choose to do it themselves. Here are some examples of good press releases for books. In order to create the most well designed press kit, you should include the following creative pieces in your press kits or. For example, a trade show press kit might contain a company merger press release, three new product press releases, and a press release announcing a new ceo. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. How to make a sellsheet for your book with free templates. Book marketing questions to help you sell more books. Well feature a different book each week and share exclusive deals. Folk hogan this bands press kit is two pages and includes the bands bio, members, contact information, and a list of performances. The backgrounder is yet another separate, discrete piece of information that you, as a writer, can feed to the press.
Creating your own fact sheets and fact sheet templates. The cystic fibrosis foundation offers press releases and recent media coverage in addition to helpful links to resources about their impact, background, milestones and mediaspecific faqs. A selfpublishers companion media kit including author photos, press release, author bio, book cover photo, fact sheet with testimonials and more. Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure. This should also be supported with product or service fact sheets, sell.
See sample press kits examples and learn how to generate free buzz with press kits. You can include multiple press releases in your press kit. Traditionally, press kits were provided in paper form, usually in a branded folder of some sort. Here are a few examples of press kits for authors who i feel have. A media kit, sometimes called a press kit, is simply an information packet about a business or product. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Here are a few examples of press kits for authors who i feel have done a great job of covering the five points above. It can include bios, fact sheets, press releases if relevant, data and statistics, images, etc. For this reason, book press kits are really important to your book marketing efforts. Tim donnelly is a freelance writer and managing editor. Nov 18, 2002 a media kit for potential investors is much different than a kit for potential clients. Often these materials are contained in an attractive folder and accompanied by a cover letter.
For now, remember that a release for a media kit should focus on the unveiling of your new work. Your books media kit is the major marketing package that tells a variety of audiences about the book, and makes. The main press kit components youll want to consider include the following items. Example of how to write a backgrounder the balance. Major events or stories that require more information than is typically included in a press release warrant a press kit. True, there are always a few essential elements but some of these may vary. You want them to have the facts about your story without having to dig.
Press kit materials writing for strategic communication industries. Marketing, entrepreneur the ingredients of a press kit entrepreneur. It should be targetspecific and include all of the relevant information that both readers and book buyers need. For example, a trade show press kit might contain a company merger press. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release, book summary and sample interview questions. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. You ought to glance at yahoos home page and watch how they create article titles to grab viewers to open the links. In the old days, you would have to print a physical copy, and some still do that today, but the majority or festivals would be fine with a digital press kit. The backgrounder gives the press or other interested parties a more detailed background of an issue, event, person of interest or launch. Sep 28, 2018 how to build a rocking author media kit. A press kit, often referred to as a media kit in business environments, is a prepackaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use.
Here are 9 things that must be included in your electronic press kit to kickstart your. When journalists and media contacts visit your website they tend to appreciate well laid out information in an easy to find and download format same as everyone else that visits your website btw. Now that you know why you need a press kit, lets talk about the how. A press kit is the official document representing your film, which would be sent to, well, the press or any institute interested in featuring or presenting your film. In many cases, public relations specialists write bios and put together press kits, while some people or. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set. Examples include a company merger, the launch of a new product, a rebranding. A selfpublishers companion media kit the book designer. Your online press kit by joel friedlander on march 22, 2011 29 comments when youre launching and marketing your book it can be essential to get attention from the media. Think of it as your companys greatest hits compilation, because you want the media to know about you and your products and services in one tidy package. An author press kit is a package of information about a particular writer. A sell sheet is a concise, onepage document that is really more like a flier or brochure than a press release. Please practice handwashing and social distancing, and check out our resources for adapting to these times.
Return to book promotion tips printmobilefriendly version. Press kit materials writing for strategic communication. If the release is an announcement in which a company representative is speaking during an event like a conference or tradeshow, it is a good idea to provide a headshot of the speaker as a link, if electronic, a short biography of the individual and an easy toread information box on the. A great press kit design can work wonders for your brand. If you choose to create an electronic press kit, please keep all information including brochures and data sheets in a word document format versus a hard copy pdf so it is easier for a journalist or. Include highresolution photos of your product and team that you have legal rights to use. How to create a professional author media kit writers edit. A press kit is a presentation of your companys products and services in a hard copy or electronic format. Job searching career planning internships workfromhomejobs view all.
Make sure you label each photo clearly so that journalists can find the right file. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it. Done well it will make all the difference to a journalist looking for their next exciting feature, done badly it will likely finish up in the wastepaper basket. Most of the best press kit examples make it very simple for the public to instantly learn about your products or brand while allowing them to readily access materials and photos to use. Theres no rule book on creating press kits that specify what components you must. Jan 27, 2015 thats the press kit ethos, and the fact sheet is its purest expression. Information regarding their overall structure and look shown in the page can further help you in understanding how a fact sheet is made. Remember your audience when you create your electronic press kit.
They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. Create a press kit that gets publicity for your business. Do everything you can think of to make it as easy as possible for media people to book you for their own purposes which will coincide with yours. Is a press release still a good book promotion tool. A press kit also referred to as a press pack or media kit is a key weapon in your brands armoury. What you dont know is that yesterday, your website was visited by jake, the literary editor of a major newspaper in new york. In the case of an indie author media kit, it tells people the basics about you, the author, and your books primarily, the book youre currently promoting.
Two decades ago, a press kit typically included a folder that held press releases, bios, a onepage summary of a companys background, fact sheets, frequently asked questions, and photos. Whether you make it digital, printable, stick it in a glossy folder, cd or memory stick, the foundation of many a successful pr campaign begins with one helluva press kit. Every author needs a press kitlearn why and how to make one that will. Mary valloni, fundraising freedom download pdf of kit joanne miller, creating a haven of peace download pdf of kit cardiff hall, tide turners download pdf of kit. Breathtaking images that tell a visual story about the brandcollection. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. A media kit without media is like a ball pit without balls. My doctor marty rossman just published a book with crown, a. During the event, press kits are also given out to reporters who may not have received one in advance. The press kit or media kit is often the medias first indepth experience of a brand, so it is essential that it express the brand identity while delivering all the. But often indie authors confuse all news with big news. Feb 26, 2018 a press kit makes it easier for journalists to write about your company with the information and pictures you want out there. Backgrounder definition and how to write a backgrounder.
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